Can’t help but love these social media ads and their throwback to a vintage print style.

Designed by a Sao Paulo ad agency, Moma, I love the way these ads are treated. They fully embrace the concept of old ads, not just a style. I frequently admire the simplicity of old ads with their strong illustrations, minimal yet clever text in beautiful typography and well planned color schemes. The artistic approach of vintage ads serves up large portions of inspiration for any project.

(ads seen via Design Mom. View originals and a couple more in the campaign on Ads of the World.)