Let’s play a game. Name as many “water” figures of speech as you can think of in 10 seconds. On your mark! Get set! Go!

• A fish out of water
• In deep water
• It doesn’t hold water
• It is like drinking a glass of water
• To throw water on fire
• You can lead a horse to water but you cannot make him drink

Since the days of Poseidon, water has been a big deal. Whether discussing everyday life or business, we find ourselves making water analogies several times a week. Funny how well these expressions sometimes fit, but the real thing to remember is that with gentle perseverance a babbling brook can carve out the Grand Canyon.

Marketing isn’t always flash bang, but with consistent and gentle perseverance in marketing and public relations, your company can be a work of wonder. Even when it sometimes feels like you are frantically paddling upstream, remember that the cool and steady waters of the Colorado carved through limestone and sandstone – no explosions, just perseverance.